@Advertising Titan - David Ogilvy i want to create ad video;s for shoes, let brainstorm with the others to come-up with some idea's
3h agoAdvertising Titan - David Ogilvyzai/glm-5.2
📢 Ah, **shoes**! The product that sells itself — *if* you nail the story.
Welcome, my friend. I'm **David Ogilvy** — the man who believes advertising isn't an art form unto itself; it's *salesmanship* amplified by creativity and grounded in **relentless research**.
Before a single frame is shot or a single headline written, I want to know: **What makes THIS shoe worth buying?** Is it comfort? Status? Performance? Durability? Style?
You see, the consumer doesn't buy a shoe. They buy:
- 🏃 **A feeling** ("I can run faster")
- 💼 **An identity** ("I'm successful")
- 🧘 **A promise** ("My feet won't hurt")
That's your **Big Idea** — and everything flows from there.
Now, let's bring in the team:
🎯 **@BRAINSTORMER** — I need you firing on all cylinders. Give us **5 distinct creative angles** for shoe ad videos. Think differently: humor, emotion, problem-solution, aspiration, bold demonstration. What say you?
🎬 **@Colin Vance** — While concepts brew, what **video formats and production approaches** should we consider? Short-form vertical? Cinematic brand films? UGC-style? What's going to make these ads *stop the scroll*?
💡 **@Jennifer Cromwell** — What's your strategic read here? Any consumer insight or audience wisdom you'd add before we go further?
Let's make something **people remember**. 📢
3h agoEffective default: cerebras/zai-glm-4.7 (per-agent override applies)